Great Construction Logo Ideas For Your Business
Working in the construction industry is typically more about manpower and hard work than is about creativity. But to make your business stand out, you need a strong logo. It is much easy for you to achieve this that you might think. All you need some kind ideas to steer you in the right direction.
Here are a few things that you must keep in mind when you are making your construction logo.
Keep it Simple
No matter what your logo will end up looking at, be mindful that it doesn’t look too busy. You will want to ensure that you have designed something that customers will easily recognize and appreciate. However, this doesn’t mean that you have to make a plain and boring logo.
It simply says that you keep a balance between the funky shapes and colors. There should be one or two bold elements combined with simple feature. For inspiration, you can check out Poms & Associates logo.
Try keeping everything in black and white when you start to get your ideas out. This enables you to focus on simplicity and plan before you can add colours and textures.
Even as you are playing with the different elements, you must think about what makes you stand out from your competitors. Your construction logo should reflect your professionalism or your niche market. Consider creating it in line with your brand values too.
If you are not sure about how you can get this done, you might want to look into the psychology of shapes, colors, and letters.
Each of these elements has a subconscious effect on how users will interpret your logo. Some will be masculine and bold, while others will represent a sense of community and baance.
The more you consider the use of shapes and colours, the more you begin to relate a story. However, you are not yet done with your construction logo again.
You can try to add something that makes people do a double-take or push your creativity to tell a story similar to Amazon’s promise to deliver anything from A to Z.
The best way you can achieve this without complicating anything is to make use of white space.
Before you can click on the save button for your logo, you must think about anywhere it is going to be. Can you tell what it is when it is really small as well as when it stretches out? This is an important question since you will be using your logo in multiple sizes and mediums.
It is going to be digital for social media and email purposes. It also going to be printed on business cards and promotional products.
Your logo must be effective everywhere it goes. Come up with a list of all the marketing materials that you intend to use and try to imagine each one with your logo on it.