Guide to Designing an E-Commerce Landing Page That Converts
Business need not to downplay the role of their website in boosting sales, since when a business has an operational website; it is bound to make huge profits regarding sales since the website can convert the visitors into customers. However, it is good to note that not all website act as turning points to the success of a business, for a business to convert its visitors into potential clients, it needs to create a spectacular landing page. It is good to note that having awesome products on a business website is not enough for boosting sales, sales are also brought by creating a stunning landing page. E-commerce plays a major role in boosting sales, through it, companies can display their products on the site in order to attract customers to see and buy. Furthermore, e-commerce also plays a major role in grabbing visitors attention into viewing the products in your company’s website.
Adopting e-commerce into website seems to be a challenge to most business. However, this should not worry you since in this article we will discuss how you can achieve this. First and foremost, the roadmap to creating landing pages begins by using quality photos. On the other hand, if a business use low-quality page, it will make the page to be boring hence chasing visitors from your site. Since people remember more what they see than hear; companies need to ensure that the photos of the products that they post on their website are of great quality so that they can stand out; also, the photos need to be taken in different angles.
Another essential tip to designing an e-commerce landing page that converts is designing attractive headlines that will inspire the visitors to the site and leave them wanting more. Since headlines are vital in designing landing pages that converts , they need to written in simple language so as to make it easy for visitors to understand. Wordy headlines have the effect of chasing visitors from your site; most online clients do read the first, and the last three words of a headline hence ensure that the headline you choose is brief and precise.
In addition, the landing page needs to be clean and free from multiple words that are confusing in the eyes of the visitors. There are clients who first need to know what other users of the product say about the product before they purchase the product, therefore in order to win the trust of such kind of clients, one need to ensure that they have included customer reviews in their site. The reviews are essential since they increase conversation rates as well as strengthening a company’s brand. Besides, apart from including customer reviews, it is essential also to include creative copy, these include, keeping the sentence as short as possible, adding bullet points as well as addressing some concerns that the customers may have.