When it comes to the responsibility of making toy logos, your need to consider this type of job as a challenging one because you always have to follow a strict set of standards in which the logos must be interesting and kid-friendly. It’s a good thing to know that toy sales have increased in the past couple of years since it only means you now have to cater to a bigger audience. But because there also is increasing competition, it only means you must level up and do something to make your work stand out.
While most people don’t really give serious thought about how toy logos are made and who’s making them, you know deep in your heart that the job is tough simply because the market is so competitive. Therefore, the ability and skills to make unique and amazing images are a must, and to think, it’s not even just about your talent. What you must do is learn and embrace how the psychology of color works, more so because you’re trying to convince a target audience made up of children, kids, and teens.
The Age Factor
Interestingly, children will see and respond to colors differently, depending on their age. For example, it is best to use direct contrast of dark colors instead of light ones if your target market are kids aged 2 years or below. Simply put, children at this particular age range will most likely going to be lured by a deep purple logo on a toy instead of a yellow or light green.
Keep in mind that children also generally respond more to color compared to adults, which means that if you happen to be marketing a skybound trampoline, you must incorporate a lot of color in it for kids to be interested.
Gender Neutral Colors
The simplest explanation here is that if you are tasked to make a logo for a toy intended to be marketed to both boys and girls, it means you should use colors widely regarded as gender neutral. So, don’t think for a second that a toy dressed up in an entirely pink logo will appeal to boys.
Parent Preference Matters, Too.
You also must acknowledge the fact that while the kids have the first say when it comes to the toys they want, the parents still have the purchasing power. Therefore, you have to consider what your colors are saying to them. For instance, blue represents calmness, and this is the color you ought to use in your logo for craft-based toys that older children are most likely interested. Red on the other hand is seen by adult eyes as the color for fun, excitement, and an active lifestyle, which means it is best for board games and toys that promote physical activity.